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In the summer of 2023, DBSJ was proudly appointed to the Specsavers Framework. Since then, DBSJ has been instrumental in transforming and enhancing the retail experience across London, the southeast, Surrey and Sussex. By Spring 2024 we had successfully delivered 46 “Boost” and “Rebrand” schemes. A “Boost” is a one-week refresh initiative carried out during nights to minimise store closures. The works encompass installing new illuminated glasses display units, electrical alterations, and decorative enhancements. Notable “Boost” projects include Eastbourne, Maidstone, Bexhill, Burgess Hill, Canterbury, Deal and Dover. Building upon the elements of a “Boost” project, a “Rebrand” involves a complete overhaul, including replacing all furniture and fixtures, installing new floor finishes, new rooms, lighting upgrades and additional mechanical enhancements. With many allocations to deliver throughout 2024, spanning “Boosts”, minor works, rebrands, maximisations and new store openings, DBSJ’s partnership with Specsavers is flourishing.
"It is rare to experience such a transformation in less than a week. When Specsavers Luton was ‘boosted’, it was designed for maximum benefit with minimum disruption. It was an incredibly tight turnaround, but DBSJ enjoyed the challenge". OPTOMETRIC DIRECTOR & CLINICAL LEAD, SPECSAVERS
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